Other ICC Guides

ICC resource guide for self-regulation of online behavioural advertising (OBA)

ICC resource guide for self-regulation of online behavioural advertising (OBA)

The ICC Commission on Marketing and Advertising has developed the ICC Resource Guide for Self-Regulation of Online Behavioural Advertising(OBA), to help markets seeking to implement the OBA Framework published in the digital chapter of the Code.  This resource guide offers a tool for businesses, self-regulators and regulatory authorities to provide suggestions from current experience on how these principles could be effectively implemented through self-regulation.  The guide presents experience from existing OBA programmes and provides a checklist for effective implementation of the rules into national or regional self-regulatory efforts.

Download the document ICC Copyright 2012

ICC Framework for Responsible Environmental Marketing Communications

ICC Framework for Responsible Environmental Marketing Communications

The proliferation of claims in green marketing has brought on renewed interest by various stakeholders in the industry with concern as to the vague or non-specific nature of these claims.  Environmental claims may be made in any medium, including labelling, package inserts, promotional or point-of-sales material, product literature and telephone or digital contact.

As consideration for environmental features plays a more prominent role in consumer purchasing decision-decisions, the need arose for guidance in this area to assist marketers and their agencies evaluate environmental marketing communications.

Under the umbrella of the Commission on Marketing and Advertising, ICC’s Working Group on Sustainability, chaired by Sheila Millar of Keller and Heckman; responded to this call by developing a global Framework for Responsible Environmental Marketing Communications.  This Framework is a companion to the Consolidated ICC Code of Advertising and Marketing Communications. The framework offers more detailed interpretation of the environmental claims chapter of the general code. And a checklist to help marketers and their agencies evaluate claims.

Download the document ICC Document N° 240-46/665 – July 2011

ICC Framework for Responsible Food and Beverage Marketing Communication

ICC Framework for Responsible Food and Beverage Marketing CommunicationThe increasing worldwide attention to diet, physical activity and health is of great significance to the international food and beverage community and to the broader business community of which it is a part. The following framework has been prepared by the Commission on Marketing and Advertising of the International Chamber of Commerce (ICC) to address some of the issues raised by these concerns. While underscoring the multi-sectoral nature of ICC’s guidelines, ICC sets forth the framework below to illustrate how some important ICC principles contained in the consolidated ICC Code of Advertising and Marketing Communication Practice apply in the context of food and beverage marketing communication.

Download the document ICC Document N° 240-46/675 – 23 August 2012

ICC Principles for Responsible Deployment and Operation of Electronic Product Codes

ICC Principles for Responsible Deployment and Operation of Electronic Product CodesICC, as the world's business organization, has adopted the principles on responsible deployment and operation of the Electronic Product Code (EPC) System. EPS, enabled by Radio Frequency Identification (RFID), is meant to ensure that business practices which impact individuals are responsible and consistent with legal requirements, well-established best practices and business ethics.

Download the document ICC Document N° 240-49/6rev8 4 March 2005

ICC International Code of Direct Selling

ICC International Code of Direct SellingDirect selling is a vital means of marketing and distribution. The ICC Code of Direct Selling, first published in 1978, established ICC policy of promoting high standards of ethics in marketing via self-regulatory codes. It is intended to complement the existing frameworks of national and international law. The document was last revised in 2007, with this new version bringing it up to date with the Consolidated ICC Code of Advertising and Marketing Communications Practice. This edition of the Code has been developed in close cooperation with the World Federation of Direct Selling Associations. The WFDSA has also adopted world codes of conduct applicable exclusively to members of direct selling associations. The Direct Selling Code is an instrument for self-discipline, but may also be used by the courts as a reference document within the framework of applicable legislation. The Code is also able to fill in the gap in countries which have not created direct selling laws.

Download the document (eng)
Download French version
ICC Document N° 240/46-698 – 29 April 2013

ICC/ESOMAR International Code of Marketing and Social Research Practice

ICC/ESOMAR International Code of Marketing and Social Research PracticeICC/ESOMAR International Code of Marketing and Social Research Practice is a joint international code of ESOMAR, ICC and national bodies, which is intended to foster public confidence and to demonstrate practitioners’ recognition of their ethical and professional responsibilities in carrying out market research.

The self-regulatory framework responsible for implementing this Code has been successfully in place for many years. The use of codes of this nature and their implementation have been referred to and accepted as best practice worldwide, as a recognized means of providing an additional layer of consumer protection.

Download the document Copyright © ICC/ESOMAR 2007

Testimonials

With freedom comes responsibility

“As representatives of French advertisers, we firmly believe that with freedom comes responsibility. We need to demonstrate that we are willing to adapt our ethical standards to meet changing expectations in a fast changing world. That’s why we especially appreciate the leading edge standards concerning digital communication provided by this new ICC Code.”

Loïc Armand
Président L’Oréal France,Président de l’Union des annonceurs
Gérard Noël
Vice-Président Directeur Général de l’Union des annonceurs

 

 

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