FAQ's

Marketer and advertiser

  •  What is self-regulation?

    Advertising and marketing self-regulation is a system by which the advertising, marketing, agency...

  •  What are the benefits of self-regulation?

    Advertising’s value and effectiveness depends on consumer trust. Marketers and agencies’ brands, ...

  •  What is the purpose of this self-regulatory Code?

    A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f...

  •  Why did ICC revise the Code?

    One of the benefits of self-regulation is its ability to keep pace with change through regular re...

  •  What is new in the revised Code?

    The new Code adds and strengthens privacy and marketing to children provisions. It covers use of ...

  •  Why should I use the Code?

    Responsible advertisers not only comply with local laws and regulations, they also adhere to ethi...

  •  How should I use the Code?

    The Code is available in print, downloadable pdf or as an online, searchable tool. It should be r...

  •  Who decided on the Code content?

    ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg...

  •  How does the Code relate to existing regulations and legislation in my country?

    The Code functions within the framework of local, national or regional legislation. It supplement...

  •  How does the Code relate to other self-regulatory Codes and guidelines?

    The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k...

  •  What are examples of effective self-regulatory Codes?

    Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro...

  •  To what industries is this Code applicable?

    The Code is intended for use by all business and industrial sectors. Its new and expanded section...

  •  How does the Code protect consumers?

    Consumer protection in the new Code builds on many provisions in prior versions and also adds sev...

Testimonials

Ensuring a vibrant commercial communications

"Effective Self-regulation is the first line of defense in ensuring a vibrant commercial communications industry. It is the cornerstone of our duty to create honest, responsible advertising. The ICC Code is a clear, concise guide which puts the most up-to-date thinking at the disposal of all practitioners."

 

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