FAQ's

Marketer and advertiser

  •  What is self-regulation?

    Advertising and marketing self-regulation is a system by which the advertising, marketing, agency...

  •  What are the benefits of self-regulation?

    Advertising’s value and effectiveness depends on consumer trust. Marketers and agencies’ brands, ...

  •  What is the purpose of this self-regulatory Code?

    A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f...

  •  Why did ICC revise the Code?

    One of the benefits of self-regulation is its ability to keep pace with change through regular re...

  •  What is new in the revised Code?

    The new Code adds and strengthens privacy and marketing to children provisions. It covers use of ...

  •  Why should I use the Code?

    Responsible advertisers not only comply with local laws and regulations, they also adhere to ethi...

  •  How should I use the Code?

    The Code is available in print, downloadable pdf or as an online, searchable tool. It should be r...

  •  Who decided on the Code content?

    ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg...

  •  How does the Code relate to existing regulations and legislation in my country?

    The Code functions within the framework of local, national or regional legislation. It supplement...

  •  How does the Code relate to other self-regulatory Codes and guidelines?

    The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k...

  •  What are examples of effective self-regulatory Codes?

    Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro...

  •  To what industries is this Code applicable?

    The Code is intended for use by all business and industrial sectors. Its new and expanded section...

  •  How does the Code protect consumers?

    Consumer protection in the new Code builds on many provisions in prior versions and also adds sev...

Testimonials

With freedom comes responsibility

“As representatives of French advertisers, we firmly believe that with freedom comes responsibility. We need to demonstrate that we are willing to adapt our ethical standards to meet changing expectations in a fast changing world. That’s why we especially appreciate the leading edge standards concerning digital communication provided by this new ICC Code.”

 

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