FAQ's

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  •  What is self-regulation?

    Advertising and marketing self-regulation is a system by which the advertising, marketing, agency...

  •  What are the benefits of self-regulation?

    Self-regulation offers consumers increased protection and a cost-effective, accessible and respon...

  •  What is the purpose of this self-regulatory Code?

    A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f...

  •  Why did ICC revise the Code?

    One of the benefits of self-regulation is its ability to keep pace with change through regular re...

  •  What is new in the revised Code?

    The new Code adds and strengthens privacy and marketing to children provisions. It covers use of ...

  •  Who decided on the Code content?

    ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg...

  •  How does the Code relate to existing regulations and legislation in my country?

    The Code functions within the framework of local, national or regional legislation. It supplement...

  •  How does the Code relate to other self-regulatory Codes and guidelines?

    The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k...

  •  What are examples of effective self-regulatory Codes?

    Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro...

  •  To what industries is this Code applicable?

    The Code is intended for use by all business and industrial sectors. Its new and expanded section...

  •  How does the Code protect consumers?

    Consumer protection in the new Code builds on many provisions in prior versions and also adds sev...

  •  How does the Code affect business customers?

    The best practices for responsible behaviour are universal; they are as applicable to business cu...

  •  What guidance does the Code give on use of social media, mobile marketing and other emerging techniques?

    The general principles of the Code apply to all marketing practice regardless of the platform or ...

  •  With new technologies emerging every day, how relevant will the Code be in 3-5 years (if not sooner)?

    The revised Code is dynamic. It is revised and adapted to meet changes in technology and the envi...

Testimonials

Setting up a self-regulatory organization

A national code should be based on the ICC Code, adjusted where appropriate to reflect national circumstances, be it legal, economic or social and cultural… In some countries national codes have expanded beyond the basic ICC Code but the underlying principles remain the same.

EASA Guide to setting up a self-regulatory organization

 

 

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