FAQ's

Academic

  •  What is self-regulation?

    Advertising and marketing self-regulation is a system by which the advertising, marketing, agency...

  •  What are the benefits of self-regulation?

    Self-regulation offers consumers increased protection and a cost-effective, accessible and respon...

  •  What is the purpose of this self-regulatory Code?

    A primary purpose of the Code is to protect consumers by clearly setting out the dos and don’ts f...

  •  Why did ICC revise the Code?

    One of the benefits of self-regulation is its ability to keep pace with change through regular re...

  •  What is new in the revised Code?

    The new Code adds and strengthens privacy and marketing to children provisions. It covers use of ...

  •  Why should I use the Code?

    The Code is a valuable educational resource that is relevant to all industries and all countries....

  •  How should I use the Code?

    The Code is available in print, as a downloadable pdf or using ICC’s online, searchable tool: cod...

  •  Who decided on the Code content?

    ICC’s Commission on Marketing and Advertising brings together the world’s top experts on self-reg...

  •  How does the Code relate to existing regulations and legislation in my country?

    The Code functions within the framework of local, national or regional legislation. It supplement...

  •  How does the Code relate to other self-regulatory Codes and guidelines?

    The ICC Code is a cornerstone of most self-regulatory codes and systems around the world. It is k...

  •  What are examples of effective self-regulatory Codes?

    Since 1937, the Code has served as the foundation and cornerstone for self-regulatory systems aro...

  •  To what industries is this Code applicable?

    The Code is intended for use by all business and industrial sectors. Its new and expanded section...

  •  How does the Code protect consumers?

    In an effort to preserve and enhance consumer trust and confidence in business, the Code’s fundam...

  •  How does the Code affect business customers?

    The best practices for responsible behaviour are universal; they are as applicable to business cu...

  •  What guidance does the Code give on use of social media, mobile marketing and other emerging techniques?

    Since the Code covers the most pressing and relevant marketing issues of the day, marketers will ...

  •  With new technologies emerging every day, how relevant will the Code be in 3-5 years (if not sooner)?

    It will be very relevant, because it is easily adaptable to change. The revised Code is a living ...

Testimonials

An essential element in creating effective communications

“Effective self-regulation is essential underpinning for everything we do. It forms our bond of trust with consumers and legislators and is an essential element in creating effective communications. I welcome this initiative, which not only ensures that codes are relevant in a fast-changing marketing world,  but more user-friendly too.”

Gustavo Martinez
President McCann Worldgroup Europe

 

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