All sponsorship should be based on contractual obligations between the sponsor and the sponsored party. Sponsors and sponsored parties should set out clear terms and conditions with all other partners involved, to define their expectations regarding all aspects of the sponsorship deal.
Sponsorship should be recognisable as such.
The terms and conduct of sponsorship should be based upon the principle of good faith between all parties to the sponsorship.
There should be clarity regarding the specific rights being sold and confirmation that these are available for sponsorship from the rights holder.
Sponsored parties should have the absolute right to decide on the value of the sponsorship rights that they are offering and the appropriateness of the sponsor with whom they contract.
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