Consolidated ICC code

Article B3 – Imitation and confusion

Sponsors and sponsored parties, as well as other parties involved in a sponsorship, should avoid imitation of the representation of other sponsorships where such imitation might mislead or generate confusion, even if applied to non-competitive products, companies or events.

 



RELATED ARTICLESin the general provision

Download Code

Advertising and marketing
communication practice

Consolidated ICC Code

Code campaign supported by :