Consolidated ICC code

Article A1 – Principles governing sales promotions

  • All sales promotions should deal fairly and honourably with consumers.
  • All sales promotions should be so designed and conducted as to meet reasonable consumer expectation associated with the advertising or promotion thereof.
  • The administration of sales promotions and the fulfilment of any obligation arising from them should be prompt and efficient.
  • The terms and conduct of all sales promotions should be transparent to all participants.
  • All sales promotions should be framed in a way which is fair to competitors and other traders in the market.
  • No promoters, intermediaries or others involved should do anything likely to bring sales promotions into disrepute.


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Consolidated ICC Code

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