Consolidated ICC code

Article A7 – Presentation to intermediaries

Information for intermediaries
Sales promotions should be so presented to intermediaries that they are able to evaluate the services and commitments required of them. In particular, there should be adequate details as to:

  • the organisation and scope of the promotion, including the timing and any time limit;
  • the ways in which the promotion will be presented to the trade and to the public;
  • the conditions for participation;
  • the financial implications for intermediaries;
  • any special administrative task required of intermediaries.

Information on outer packing
Where appropriate, relevant information for intermediaries, such as any closing date or time-limit, should appear on the outer packing of products bearing promotional offers, so that the intermediary is able to carry out the necessary stock control.


RELATED ARTICLESin the general provision

Download Code

Advertising and marketing
communication practice

Consolidated ICC Code

Code campaign supported by :