Marketing communications should use technical demonstrations or scientific findings about environmental impact only when they are backed by reliable scientific evidence.
Environmental jargon or scientific terminology is acceptable provided it is relevant and used in a way that can be readily understood by those to whom the message is directed. (See also article 6 of the Code - Use of technical/scientific data and terminology).
An environmental claim relating to health, safety or any other benefit should be made only where it is supported by reliable scientific evidence.
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