The fulfilment of any obligation arising from a direct marketing activity should be prompt and efficient.
Whenever an offer is made, all the commitments to be fulfilled by the marketer, theoperator and the consumer should be made clear to consumers, either directly or by reference to sales conditions available to them at the time of the offer.
When presenting the offer, any font which, by its size or any other visual characteristic, is likely to materially reduce or obscure the legibility and clarity of the offer should be avoided.
Wherever appropriate, the essential points of the offer should be simply and clearly summarised together in one place. Essential points of the offer may be clearly repeated, but should not be scattered throughout the promotional material.
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