Consolidated ICC code

Article D3 – Respect for public groups and review sites

The terms and conditions of particular digital interactive media which may have rules and standards of acceptable commercial behaviour, e.g. news groups, forums, blogs or bulletin boards and general server software for web page content editing (wiki sites), should be respected.
Marketing communications posted to such public meeting places are appropriate only when the forum or site has implicitly or explicitly indicated its willingness to receive such communications.

 



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