Consolidated ICC code

Article D5 – Digital marketing communications and children

  • Parents and/or guardians should be encouraged to participate in and/or supervise their children’s interactive activities;
  • Identifiable personal information about individuals known to be children should only be disclosed to third parties after obtaining consent from a parent or legal guardian where disclosure is authorised by law. Third parties do not include agents or others who provide support for operational purposes of the website and who do not use or disclose a child’s personal information for any other purpose;
  • Websites devoted to products or services that are subject to age restrictions such as alcoholic beverages, gambling and tobacco products should undertake measures to restrict access to such websites by minors;
  • Digital marketing communications directed at children in a particular age group should be appropriate and suitable for such children.

 



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