Codescentre Blog

ICC Code in Mandarin launched at global advertising congress in Beijing

Beijing, 9 May 2014 – ICC has unveiled the first official Mandarin translation of the Consolidated ICC Code of Advertising and Marketing Communications Practice (ICC Code), the recent version of a document first published in 1937.

Read more: ICC Code in Mandarin launched at global advertising congress in Beijing

China and Australia ask APEC to support ad standards capacity building programme

Paris, 2 April 2014 – The ICC Secretariat and national committees in the Asia-Pacific region have urged members of the Asia-Pacific Economic Cooperation (APEC) Committee on Trade and Investment (CTI) to support a proposal – put forward in February by China and Australia – for capacity building to develop advertising standards. Developed under the leadership of the Australian Advertising Standards Bureau (ASB), the proposed APEC Advertising Regulatory Capacity Building Mentoring programme is now being considered for approval and funding.  

Read more: China and Australia ask APEC to support ad standards capacity building programme

New ICC Framework clarifies do’s and don’ts for responsible marketing of alcohol

A new global resource has been published by the ICC Commission on Marketing and Advertising to help strengthen self-regulation for marketing alcohol. By clarifying how existing global principles should be applied in practice, the ICC Framework for Responsible Marketing Communications of Alcohol (The Framework) offers companies and self-regulatory bodies a guide for bolstering responsible practice across markets. It will also serve as the basis for developing self-regulatory rules for marketing alcohol where these do not exist.

Read more: New ICC Framework clarifies do’s and don’ts for responsible marketing of alcohol



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Industry’s commitment

The revised Code demonstrates industry’s commitment to keep up with evolving societal expectations and the challenges of the digital marketing environment. For brand owners, the global standards enshrined in the Code are a cornerstone of on-going work to extend the coverage of effective self-regulatory systems.


Chris Burggraeve
Chief Marketing Officer Anheuser-Busch InBev & President of the World Federation of Advertisers (WFA)