Codescentre Blog

Success at APEC as ministers approve ad standards action plan

Beijing 20 August 2014  An Action Plan on Advertising Standards and Practice Development has been approved at the APEC Senior Officials meeting, endorsing next steps to development of best practice advertising standards across APEC markets. APEC’s Committee on Trade and Investment put forward the plan – which was the outcome document of a successful capacity building workshop organized by Australian Advertising Standards Bureau and the China Association of National Advertisers just ahead of the APEC officials meeting. 

Read more: Success at APEC as ministers approve ad standards action plan

Native advertising and restrictions on food and beverage ads to highlight discussions at ICC Marketing Commission in New York

Paris, 12 August 2014 – At its bi-annual meeting to be held on 2 October 2014 in New York, the ICC Marketing Commission members will discuss latest developments in marketing and policy implications on topics spanning native advertising, mobile marketing and restrictions hitting food and beverage marketers.

Read more: Native advertising and restrictions on food and beverage ads to highlight discussions at ICC Marketing Commission in New York

ICC contributes to APEC capacity building on ad standards

Beijing, 08 August 2014 – Government and advertising industry participants from APEC economies have come together to discuss the establishment or improved operation of a self-regulatory organization consistent with international best practice, at a workshop on advertising standards.

Read more: ICC contributes to APEC capacity building on ad standards



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Testimonials

New standards for a digital world

“In a rapidly-changing world, we welcome the ICC’s initiative to establish new global standards for digital communications. The revised Code offers hands-on guidance for marketing professionals worldwide how to approach customers with responsible advertising on- and offline”

Peter Würtenberger
Chief Marketing Officer Axel Springer AG