Codescentre Blog

APEC leaders endorse Action Agenda on Ad Standards and Practice Development

Beijing, 11 November 2014 - On 11 November during the APEC Economic Leaders Meeting in Beijing, the Heads of State of the 21 APEC Economies officially declared: “We endorse the APEC Action Agenda on Advertising Standards and Practice Development to promote alignment of advertising standards and reduce the cost of doing business across the region.”

The meeting was a follow-up to APEC’s Senior Official Meeting held in August including a forum and mentoring workshop on best practice advertising regulation, jointly hosted by the Chinese Association of National Advertisers (CANA) and the Australian Advertising Standards Bureau. The event built on the insights of the recent APEC Policy Support Unity study, which noted the use of the Consolidated ICC Code of Advertising and Marketing Communications Practice (the ICC Code) as the globally accepted best practice principles.  ICC and member representatives across the self-regulatory community have been actively engaged in supporting this initiative to align advertising standards across APEC markets.  

Read more: APEC leaders endorse Action Agenda on Ad Standards and Practice Development

ICC Marketing Commission looks at new challenges to ad standards worldwide

New York 02 October 2014 - As technology, media and consumer tastes continue to rapidly change and evolve, brand owners, advertisers and regulators are struggling to keep pace. Some countries are becoming more restrictive in food and beverage marketing, social media and marketing to children, while others are embracing a model of industry-led standards and self-regulation.

Last week, as the advertising world descended on New York for Ad Week, USCIB helped host a timely meeting of the International Chamber of Commerce (ICC)’s Marketing and Advertising Commission at the headquarters of 21st Century Fox.

Read more: ICC Marketing Commission looks at new challenges to ad standards worldwide

Success at APEC as ministers approve ad standards action plan

Beijing 20 August 2014  An Action Plan on Advertising Standards and Practice Development has been approved at the APEC Senior Officials meeting, endorsing next steps to development of best practice advertising standards across APEC markets. APEC’s Committee on Trade and Investment put forward the plan – which was the outcome document of a successful capacity building workshop organized by Australian Advertising Standards Bureau and the China Association of National Advertisers just ahead of the APEC officials meeting. 

Read more: Success at APEC as ministers approve ad standards action plan



Page 4 of 13.333333333333334

Mailing list


Your email:
 
 

Testimonials

An essential element in creating effective communications

“Effective self-regulation is essential underpinning for everything we do. It forms our bond of trust with consumers and legislators and is an essential element in creating effective communications. I welcome this initiative, which not only ensures that codes are relevant in a fast-changing marketing world,  but more user-friendly too.”

Gustavo Martinez
President McCann Worldgroup Europe