ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising
Created on Wednesday, 06 May 2015 12:00
Paris, 6 May 2015 - Today, the International Chamber of Commerce (ICC) unveiled its discussion paper on native advertising which provides global guidelines to ensure commercial messaging is clearly identifiable and not misleading in an ever evolving digital market place.
ICC shares benefits of ICC Code for Africa in two keystone events this Spring
Created on Friday, 01 May 2015 12:00
1 May 2015 - This Spring the International Chamber of Commerce (ICC) participated in the International Advertising Association (IAA) Leadership Conference “Africa Rising, The New Consumer Generation” held in Accra, Ghana (27 -28 April) and the World Federation of Advertisers (WFA) Global Marketer Week held in in Marrakech, Morocco (16-20 March). At both events ICC offered guidance on how to develop industry self-regulatory guidelines in countries where this is currently not prevalent.
ICC applauds the launch of ICC China’s Commission on Marketing and Advertising
Created on Thursday, 22 January 2015 12:00
Beijing, 22 January 2015 - Representatives from international and local Chinese companies, industry chambers and academic institutions gathered this week to participate at the launch of the International Chamber of Commerce (ICC) China Commission on Marketing and Advertising.
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