Codescentre Blog

ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

Paris, 6 May 2015 - Today, the International Chamber of Commerce (ICC) unveiled its discussion paper on native advertising which provides global guidelines to ensure commercial messaging is clearly identifiable and not misleading in an ever evolving digital market place.

Read more: ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

ICC shares benefits of ICC Code for Africa in two keystone events this Spring

1 May 2015 - This Spring the International Chamber of Commerce (ICC) participated in the International Advertising Association (IAA) Leadership Conference “Africa Rising, The New Consumer Generation” held in Accra, Ghana (27 -28 April) and the World Federation of Advertisers (WFA) Global Marketer Week held in in Marrakech, Morocco (16-20 March). At both events ICC offered guidance on how to develop industry self-regulatory guidelines in countries where this is currently not prevalent.

Read more: ICC shares benefits of ICC Code for Africa in two keystone events this Spring

ICC applauds the launch of ICC China’s Commission on Marketing and Advertising

Beijing, 22 January 2015 - Representatives from international and local Chinese companies, industry chambers and academic institutions gathered this week to participate at the launch of the International Chamber of Commerce (ICC) China Commission on Marketing and Advertising.

Read more: ICC applauds the launch of ICC China’s Commission on Marketing and Advertising



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Testimonials

The foundation and a global trademark

“Being advocate of the national and European self-discipline of responsible marketing, we are actively working within the ICC to establish well functioning self-regulating systems in every country throughout the world. The Consolidated ICC Code of Advertising and Marketing Communications Practice is the foundation and a global trademark for harmonised responsibility in the creative economy.”

Manfred Parteina
Managing Director, German Advertising Association (ZAW)