Codescentre Blog

ICC releases statement on freedom of commercial communication

Paris, 20 November 2015 - A new International Chamber of Commerce (ICC) statement urging governments to reject general advertising bans and overly prescriptive restrictions on truthful commercial communications, in favour of self-regulatory practices, warns that excessive regulation in the field of advertising and commercial communications could hinder trade and hamper economic growth and development.

Read more: ICC releases statement on freedom of commercial communication

ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

Paris, 6 May 2015 - Today, the International Chamber of Commerce (ICC) unveiled its discussion paper on native advertising which provides global guidelines to ensure commercial messaging is clearly identifiable and not misleading in an ever evolving digital market place.

Read more: ICC recommends 3 key principles to ensure transparency and consumer trust in native advertising

ICC shares benefits of ICC Code for Africa in two keystone events this Spring

1 May 2015 - This Spring the International Chamber of Commerce (ICC) participated in the International Advertising Association (IAA) Leadership Conference “Africa Rising, The New Consumer Generation” held in Accra, Ghana (27 -28 April) and the World Federation of Advertisers (WFA) Global Marketer Week held in in Marrakech, Morocco (16-20 March). At both events ICC offered guidance on how to develop industry self-regulatory guidelines in countries where this is currently not prevalent.

Read more: ICC shares benefits of ICC Code for Africa in two keystone events this Spring



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Ensuring a vibrant commercial communications

"Effective Self-regulation is the first line of defense in ensuring a vibrant commercial communications industry. It is the cornerstone of our duty to create honest, responsible advertising. The ICC Code is a clear, concise guide which puts the most up-to-date thinking at the disposal of all practitioners."