Codescentre Blog

ICC Marketing Commission strives to bolster self-regulation and strengthen ties in Latin America

Cartagena, 28-30 September 2016 - ICC has reaffirmed its commitment to bolster advertising self-regulation in Latin America and co-ordinate efforts to strengthen ties in the region.

Read more: ICC Marketing Commission strives to bolster self-regulation and strengthen ties in Latin America

ICC participates at APEC advertising seminar on advertising standards in Lima, Peru

Lima, 22-23 August 2016 - On 22 and 23 August 2016, the Asia-Pacific Economic Cooperation (APEC) held its third workshop on advertising standards in Lima, Peru. Hosted by the Peruvian Association of Advertisers (ANDA Peru), CONAR (the Peruvian SRO) and Indecopi (the Peruvian competition and IP authority), the workshop brought together important government and advertising industry participants from  APEC economies  to advance the APEC Action Agenda on Advertising  Standards and Practice Development and share on good practices and experiences in advertising self-regulation.

Read more: ICC participates at APEC advertising seminar on advertising standards in Lima, Peru

ICC releases statement on freedom of commercial communication

Paris, 20 November 2015 - A new International Chamber of Commerce (ICC) statement urging governments to reject general advertising bans and overly prescriptive restrictions on truthful commercial communications, in favour of self-regulatory practices, warns that excessive regulation in the field of advertising and commercial communications could hinder trade and hamper economic growth and development.

Read more: ICC releases statement on freedom of commercial communication



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Testimonials

An essential element in creating effective communications

“Effective self-regulation is essential underpinning for everything we do. It forms our bond of trust with consumers and legislators and is an essential element in creating effective communications. I welcome this initiative, which not only ensures that codes are relevant in a fast-changing marketing world,  but more user-friendly too.”

Gustavo Martinez
President McCann Worldgroup Europe