Codescentre Blog

Spring launch of the Code in Algeria

ICC launched the recently updated Consolidated ICC Code of Advertising and Marketing Communication Practice (French version) in Algeria at 6èmes Journées euro-maghrébines de la communication publicitaire conference on 23rd and 24th of April. Conference organizer RH International Communication and President of ICC Algeria Tewfik Ghersi facilitated the launch and the Code was presented and explained by ICC Marketing and Advertising Commissionmember Stéphane Martin, Directeur Général, Autorité de Régulation Professionnelle de la Publicité (ARPP), the French marketing and advertising self-regulatory organization.

Read more: Spring launch of the Code in Algeria

ICC Code launch gives boost to self-regulation around the world

The International Chamber of Commerce (ICC) launched its 9th revision of the Consolidated ICC Code of Advertising and Marketing Communication Practice (ICC Code) in September 2011. In conjunction with the release of the latest code a new one-stop online resource for self-regulation was unveiled. CodesCentre.com explains the global code and provides national and sectoral resources for advertising agencies, educators, marketers and regulators.

Read more: ICC Code launch gives boost to self-regulation around the world

ICC discusses how to get the green message right in marketing

In February 2012, the ICC presented the ICC Framework for Responsible Environmental Marketing Communication to the United Nations Environment Programme (UNEP) International Workshop on Product Sustainability Information, in Bangkok, Thailand.

Read more: ICC discusses how to get the green message right in marketing



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Testimonials

An essential element in creating effective communications

“Effective self-regulation is essential underpinning for everything we do. It forms our bond of trust with consumers and legislators and is an essential element in creating effective communications. I welcome this initiative, which not only ensures that codes are relevant in a fast-changing marketing world,  but more user-friendly too.”

Gustavo Martinez
President McCann Worldgroup Europe