If the fundamental dos and don’ts for responsible marketing are second nature they can help agencies save their clients time and money building trust while leaving more focus for creativity. A new resource is now available for professionals to learn and understand the globally applicable road signs for marketing practice and make it easier to develop effective and ethical campaigns. This resource guides professionals in dealing wityh many of the most chanlenging issues of the day
A new resource is now available
- Online behavioural advertising
- Digital interactive media
- Environmental claims
- Privacy protection
- Marketing to children
Outlining the dos and don’ts for responsible marketing and consumer protection, the newly revised Consolidated ICC Code of Advertising and Marketing Communication Practice offers a wealth of useful information to help marketers, advertising agencies, publishers, digital media providers and others involved with advertising and marketing. The International Chamber of Commerce (ICC) Code sets ethical standards and guidelines for businesses, including the use of today’s rapidly-changing technology, tools and techniques to market products and services.
Developed by experts from all sectors of industry and all regions of the world, the Code is a globally applicable framework that harmonizes best practices. Its standards also can be adapted locally for cultural and legal differences. The Code is generally implemented through local, independent self-regulatory organizations (SROs) that monitor adherence and offer a process for easily-accessible, quick, low-cost redress of complaints and issues.